Join us for expert advice to help you understand if your marketing efforts are effective as possible. There is so much to choose from these days and often time we overlook some key marketing concepts that will help you understand why these marketing activities are so important.
Constant Contact Area Director Wendi Caplan-Carroll will speak about:
What marketing really is (and isn’t). How marketing has changed in ways that benefit small businesses.
The importance of setting goals and objectives for their marketing efforts.
The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.
And remind you that it is ok to start small! Plus bonus tips and hints on how your email and social campaigns can be successful.
Wendi Caplan-Carroll is Constant Contact’s Area Director for the Northeastern United States as well as the Regional Development Director for New York City and North Jersey. Wendi manages the activity of the Northeast Field team of Regional Directors and Authorized Local Experts. Wendi has 25 years of experience supporting small business, with a background in sales management, marketing, promotion, executive coaching and facilitation... Read More →