Trade Brooklyn 2014

Innovation, Creativity, Technology & Education:
Learn How These Key Factors Can Drive Your Business To New Heights

Wednesday, April 2, 2014 | 7:30am – 9:30am
The NY Marriott at the Brooklyn Bridge
The 1010 WINS TD Bank 5 Borough Business Breakfast brings together experts who can help grow your business, even in difficult times. The event sells out because business owners know there is no better investment for their future. So, bring your business cards, questions, and an open mind to new ideas.

Whether you are a start-up or an established business, being successful for the long-term requires Innovation, Creativity, Technology & Education. These are the same principles that have turned Brooklyn into the hottest borough for entrepreneurs. The Tech Triangle is bursting with energy and leadership, and is setting the agenda for the future of business across the world.Learn how they’re doing it and, more importantly, how you can use these very same strategies for your own business! As always, we have set aside the first hour for networking. Immediately following the panel discussion/breakfast, the most dynamic business event gets under way. Trade Brooklyn is the largest B2B trade show in the borough, bringing together premier businesses from the metropolitan area with national corporations, non-profits, government agencies, and business advocacy groups. We hope to see you there!

Admission Tickets are $40.

To purchase tickets click here.



We've partnered with herematch for the networking portion of the breakfast.  The herematch app will show you a list of people at the breakfast who need your services.  Download the app for iPhone and Android and set up your profile before the event.

Download on iPhone - http://bit.ly/YoAFxM 

Download on Android - http://bit.ly/WHrNno 

 

M/WBE Secrets: Best Practices for Winning Contracts

In January, 2013, New York City eliminated the $1 million cap on the M/WBE program-eligible contracts, raising the total value of program-eligible contracts from an estimated $433 million to approximately $2.2 billion.  The ceiling for M/WBE's has been shattered.  

Hear our panel of Government and Private Sector Procurment Agents and M/WBE experts as they share their secrets to winning at this high stakes game of contracting. 

Social Media and Website Tips for Lawyers. 

Discussion of various social media websites and their application to lawyers, including LinkedIn, Facebook, Twitter; Dos and Don'ts for a good and effective law firm website from a marketing perspective; Tips on blogging by lawyers; Ethical issues concerning social media and websites.

This will be a 1 hour program with 1/2 credit for skills and 1/2 credit for ethics.

- Overview of the Affordable Care Act

- Benefit Structures Offered in the MarketPlace for Small Businesses

- Benefits of a Small Business Owners participating in the MarketPlace

- Process of Small Businesses Enrolling into a MarketPlace Plan

- Products offered by MetroPlus Health Plan for Small Businesses and Rates 

This seminar will discuss the benefit designs of the products offered in the MarketPlace by MetroPlus as well as explain

Real Marketing:

Join us for expert advice to help you understand if your marketing efforts are effective as possible. There is so much to choose from these days and often time we overlook some key marketing concepts that will help you understand why these marketing activities are so important.

Constant Contact Area Director Wendi Caplan-Carroll will speak about:

• What marketing really is (and isn’t). How marketing has changed in ways that benefit small businesses.


• The importance of setting goals and objectives for their marketing efforts.


• The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program.


• And remind you that it is ok to start small!  Plus bonus tips and hints on how your email and social campaigns can be successful.

Hear from these amazing female power brokers in Media and Marketing that are driving the direction of your favorite brands.  They will address their unique journeys and challenges and offer empowerment for the generation of young women looking to follow in their footsteps.  

Key elements  businesses owners need incorporate into marketing plans for effective online campaigns 

1.       Websites – Does your website engage and convert?

Discussion: design, content, usability, SEO friendly and goals

2.       How visible is your business online?

Make sure your visible online, where your customers are “hanging out”

Discussion: Exploring  Search Engine Optimization, Search Engine Marketing, directories, online article/blogs, review sites, Social Media Marketing, goals

Creating a ‘Virtual Office’ For Your Small Business

The idea that the office is where a small business owner must live is becoming less universal, and less important. These days, thanks to multi-various cloud solutions, many knowledge workers can be productive anywhere in the world.  Thanks in part to smarter, more numerous mobile devices, faster network access, and a growing number of online collaboration tools.

No matter where your office may be, the technology is already here that can allow you and your employees to work seamlessly in your office or poised to increase productivity dramatically anywhere in the world.  The value of these solutions is that they are cost effective and easily scalable, which means that they are easy for anyone to adopt.  Whether you are a startup business or an established enterprise, virtual solutions can be adopted today that will improve your bottom line and grow your business by making you MORE PRODUCTIVE!

The Science of Motivation and Decision making will be discussed as it relates to developing and utilizing a selling system.  We will examine how the Brain makes decisions to buy and how to exploit that to control the sales process.  We will also look at how beliefs impact buying and how to blow up the prospects beliefs that are roadblocks to sales.  After a theoretical overview on why and how people buy, we will discuss real world tactics and questions you can start using right away to qualify prospects, take control of the sales interview and to move the meeting or selling process to a faster close.

Our 4 presenters will walk business owners and operators through the realities of the Affordable Care Act.  As of 1/1/2014, the most important provision of the law creating state based health insurance exchanges for individuals and small businesses has created tremendous saving opportunities.  In addition, over the next few years, penalties will be levied on individuals and businesses for non-compliance.  Come hear from experts in the field about how your business should navigate this new healthcare landscape.

How you can utilize the biggest innovation in cloud-based application delivery—Cloudpaging—to trermendous savings and productivity gains, but with so little change to your desktop that you’ll barely even notice. Replete with the most anti-climactic demonstration you’ve ever witnessed.

If you are wondering "What Is Social Speed Networking?" Well the answer is simple there is one rule to this - you cannot talk about your business at all (except you should exchange business cards). Why is that? Well, it is our basic premise at Swap The Biz that all business stems from building a social relationship first and that is what we want you to focus on.

There will be 10 rounds of 4 minutes each and we will make announcements each time for you to switch.

Now I'm sure a lot of you are thinking - Isn't business networking about my business? The answer is yes, but we have seen time and time again that the most successful relationships in life are those that are based on a connection, a common interest or interests, shared values or all of the above. So the purpose here is to find some common ground.  

Learn how to utilize online marketing techniques to increase the web presence of your small business. Listen to Michael Flaminio, Vice President of Daily News Digital Solutions, give valuable tips and tricks of how to use Facebook, Twitter, and email marketing to grow your business digitally.

Studies show that salespeople who set designated sales goals each month are 70% more likely to succeed. But the obvious question remains: how do you go about setting these goals? Drawing on his years of business expertise, Ptex Group CEO Meny Hoffman explains why the sales process, like any journey, must always begin with a clear set of directions to help you travel along the road to success.

Topics being discussed will include:

• The importance of goal planning




• Identifying sales challenges




• Formulating your roadmap




• Setting up a daily schedule




• Implementing your sales routine




• Measuring goal outcomes




• Converting data into solutions

Grow Your Personal Brand and Business with LinkedIn and YouTube
with Bill Corbett Jr., President, Corbett Public Relations and Founder of Grow Your Personal Brand

Personal branding is a key part of being a successful business professional.  Social media, in particular LinkedIn and YouTube, are tremendous tools which can be used to brand, attract attention, build relationships and secure business leads.  Public relations and brandin expert Bill Corbett of Corbett Public Relations,  will share his secrets and strategies for using LinkedIn and YouTube.  

Topics Bill will cover:

• Creating a Powerful LinkedIn Profile


• How to Use LinkedIn to Enhance Networking and to Stay Top of Mind


• Who You Should Connect with, and Who You Should Not


• The Power of LinkedIn groups


• Why You Need Your Own YouTube Channel Today


• Types of Videos You  Should  Post


• Promoting Your Videos and What Attracts Attention 

Are you interested in taking your company global?  Growing and expanding your business overseas?  Looking to find new markets for your products?   Is marketing a mystery?  Do worldwide logistics leave you wondering?  Do you know the resources available in the NYC region to help you find those new buyers and successfully satisfy their needs?  We can help you assemble the pieces of the international trade puzzle.   Come learn how International Trade Agencies and Organizations in the NYC region can help you grow your sales overseas.  The world is waiting for you, so come and find out from the experts, the resources available to take your company global! 

Participating Speakers include representatives from International Trade Agencies and Organizations in the NYC region.